UC grad designs fall fashion collection

A graduate from UC's College of Design, Architecture, Art, and Planning (DAAP) released a fall fashion collection that includes clothing, bags and accessories.
 
Mallory Muddiman, who opened Shop Mallory a month after graduating from DAAP, designed the line with her mother, who joined shortly after Muddiman began. They handcraft all of their work in their Newport studio.
 
"As a designer, I fall in love with each collection we create a little bit more than the one before," Muddiman says. "The goal is to create something different and more exciting each season."
 
During the design process, Muddiman begins with one or two pieces, using it as inspiration to base the rest of the line.
 
"This fall season I started with lipstick as this beginning inspiration," Muddiman says. "From there my mom and I begin sketching out ideas for motifs and garments. We sketch over and over again until we like it as a whole. Simultaneously we source materials and notions to make sure we have everything we need to make the pieces we want to make."  
 
After conceptualization, they shift their focus to a collection's more tangible elements.
 
"After that we create flat patterns, make mock-ups, do fittings, make prototypes and then finally start production," Muddiman says. "Things are very fluid and flexible in this process. We do our best to keep open minds the whole time."
 
Muddiman plans to use the fall collection as a means to increase future production and eventually offer her designs through other retailers.
 
"Our goal [is] to sell enough of this collection to be able to have our spring '15 collection made in an American factory," Muddiman says. "This is our next big step."