An international arts festival that calls Barcelona home makes its first tour stop in Cincinnati this week.
OFFF Cincinnati takes place at the Contemporary Arts Center this weekend. It brings together some of the most innovative and groundbreaking artists from around the world to illustrate the bond between art, creative thought and digital technology. Artists who work in film, motion design, illustration and other media will engage the local audience as they explore ideas about future of art and the creative process.
It took a year of planning, but even before OFFF was officially announced, local design firms jumped at the chance to offer support.
HyperQuake created the website, branding and a mobile app for the event. The app is the first presentation at OFFF.
In the weeks leading up to the event, app users were given tasks, including taking photographs representative of Blue, Look Up, Horizontal Lines and Your Shoes. Combined, the images will form larger art installations created by HyperQuake and Lightborne. Any user who completes all the tasks before the event will receive a screen-printed poster.
The app also connects its users via Twitter and encourages the sharing of pictures and conversation leading up to the event. The goal is ambitious: to not only bring together the best and most innovative artists in the world, but also to bring together all those who love art and wish to be inspired by it.
While the event is sold out at around 300 attendees, Soapbox’s Evan Wallis will be attending and bringing readers a feature on the festival, including why Cincinnati was chosen and a look in to the founder, Hector Ayuso’s vision.
By Evan Wallis
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