Cincom's Eloquence helps insurance companies provide targeting, personal communications

Have you ever gotten a letter from your insurance company reminding you of preventative tests to take by your 50th birthday? But you're 28?

More than likely that and other irrelevant health information goes straight into the garbage can, a waste of time and money: both yours and your insurance provider.

Springdale-based Cincom is working to make health communications between you and your insurance plan provider better through a new software program called Eloquence. The software is geared toward large providers offering coverage to hundreds of thousands or millions of people with unique plans, lifestyles and health needs.

Cincom has been around for more than 42 years, but has relied on innovation in developing software that improves business operations and customer communications. The company's technologies include: application development, contact center, database management, document automation, healthcare and manufacturing ERP software.

Eloquence is Cincom's latest offering, and is a response to a wider industry movement to communicate with plan members in a more useful way, especially in the area of managed and preventative care. The software can handle everything from letters and enewsletters to welcome kits and text messages, all targeted to specific member needs. It was designed to be intuitive and work with company's existing data. Elegance takes the messaging from the design stage, to the delivery platform into document management.  

"What we have seen in the past year, due to the (healthcare) reform movement, is there has kind of been an awakening in healthcare community. They realize the value of engagement," says Troy Gross, Cincom Senior Marketing Manager. "Doctors, insurance companies and members themselves are getting more proactively engaged in the care management space."

The software works with companies' existing data, culling demographic and claims information that allows the insurer to more effectively communicate health messages to customers.

For instance, diabetics could get a newsletter on the importance and a healthy diet and regularly testing their blood sugar. Parents with young children, who haven't submitted claims for vaccinations, could get a reminder letter personally addressed to them. Companies could also use Eloquence to reach out to members who rarely submit claims to help stay healthy.

"Companies are beginning to reach out proactively to keep their healthier members out of (the system), making sure they are doing the right things to keep healthy," Gross said. "This is a way to help plans that are beginning to reach out to members to improve health outcomes. When that happens we all win."

By Feoshia Henderson