“Digital media is rapidly transforming,” says Jason Dailey, director of
Bing evangelism for Microsoft. Dailey spoke at Cincinnati's
Digital Non Conference last week about emerging digital technology.
As the director of Bing evangelism, Dailey and his team build relationships with advertisers and agencies. They also drive traffic to
adCenter and Bing, and partner with
Yahoo! for the Search Alliance.
Advertising, marketing and PR have changed rapidly over the years thanks to technology. The first paid advertisement appeared in a newspaper in 1836; today, ads are everywhere, from TV and radio to the Internet. But who is driving change—technology or consumers?
Dailey says that the need to complete daily tasks quickly and efficiently is what drives the changes in digital technology. The idea of what a computer is has changed drastically since its invention, and soon, everything will have a computer in it. Although they won’t be on the market for a decade or so, computers, smartphones and tablets will eventually have the ability to communicate seamlessly with each other. Refrigerators will also have computers in them and be able to provide recipes based on the ingredients inside.
Microsoft also has the vision for facial recognition in digital devices. Today,
Xbox Kinect is the closest thing on the market to facial recognition, but it requires you to stand within a certain distance of the console to play a game. One day in the near future, this won’t be needed.
Currently, there are about nine billion devices connected to the Internet, but that number will soon grow as digital technology changes and grows.
By Caitlin Koenig
Follow Caitlin on Twitter
Caitlin is an Associate Editor for Barefoot Proximity
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