Love Bite aims to improve party planning options

As one of Bad Girl Ventures' (BGV) 2014 finalists, one startup is looking to provide people with a one-stop-shop for kitchen and party supplies.
 
Morgan Hamilton and Aris Yowell created Love Bite as a platform to share their love for cooking, hosting and parties. The duo, whose collective experience includes marketing and food industry work, plans to sell a variety of products: cards and invitations, kitchen and cookwear, handmade platters, cocktail supplies and artisanal treats. 
 
"We're trying to highlight people who are making well-made party supplies," Yowell says. "People who are making something unique at affordable prices. We want to have a variety of products and price points so it's accessible." 
 
Hamilton and Yowell believe that offering products and featuring designers established through different mediums—on larger and smaller scales—will help customers find the right products more easily.   
 
"Sometimes it can be really hard to find what you're looking for," Yowell says. "We see an opportunity to do this because [less established designers] often get lost in the mix."
 
In addition to offering brand-name supplies, Love Bite plans to eventually offer proprietary products.
 
"We'll have in-house designed products to cater to our target markets," Yowell says. "When you make it yourself, you can offer it at a lower price."
 
While it's uncertain when Love Bite will begin selling products, the company plans to launch a small collection in spring 2015 through an eCommerce platform.
 
"Our kitchenware will be things you can host with," Hamilton says. "We want to offer unique kitchenware and delicious treats by American makers and designers. 
 
Hamilton and Yowell, as well as the other BGV finalists, are undergoing a nine-week business-planning course at Hamilton County Business Center before making their final pitch to the BGV investment committee.