Merx 2013 encourages local businesses to think globally

Members of the local business community convened at the METS Center in Erlanger, KY, to discuss the intricacies of conducting business overseas at the summit known as Merx 2013.

Derived from the Latin word for trade or commerce, “Merx” is hosted by the Northern Kentucky International Trade Association (NKITA). The purpose of the event is to encourage growth in local businesses’ ability to maintain their affairs outside of the US.

The event catered to two lines of thought for entrepreneurs: marketing and operations. With dual panel discussions split between two conference rooms, this approach helped professionals across the board to maximize their chances of successfully implementing their businesses in countries other than the United States.

Topics of conversation included marketing to locals, how to set up an entity abroad, getting the most from trade shows, partnerships and acquisitions, online marketing, and general security precautions to take when working in another country. Business leaders from the area’s most successful companies moderated the panels, which were open to attendees for discussion.

With Cincinnati’s startup community gaining momentum in the business world, events such as Merx 2013 help to ensure that businesses old and new have the chance to not only conduct business around the globe, but also promote Cincinnati in the process.

Click here for a list of all businesses involved at this year’s summit.

Merx 2013 encourages local businesses to think globally

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