Define My Style, a Cincinnati startup and an online community of next-generation designers and fashionistas, is seeking 500 Design Assistants from across the country to discover and share their sense of style and design, create and publish fashion-oriented content, interact with other members of the community and bring their designs to life.
The program is looking for young women ages 14-22 who are passionate about style, want to become a part of fashion and have a drive to help others. ??Young women can participate from home and the program is accepting nominees on a rolling basis.
?Design Assistants should be highly motivated and eager to share their opinion. They will:
• Lead and influence more than 50,000 DefineMyStyle.com members;
• Connect with fashion-industry professionals, including stylists, designers, models and bloggers;
• Be granted first access to trends, tools and brand partnerships;
• Develop a personal brand;
• Write blog posts, snap design-inspiring photos, submit videos and contribute to social media;
• Build their resume for college.
In return, Design Assistants can earn points, badges (credits), swag and free bags from DefineMyStyle.com.??"I'm so excited to be one of the first Design Assistants,” says Kate Richey, a Cincinnati high school sophomore and a DMS Design Assistant. “We're getting to learn about fashion and design, and then we are given projects around what we've just learned. It allows us each to be creative and have fun. It's great to know that what we say and do makes an impact on the entire community.” ??
Define My Style Design assistants each will receive
an elevated page on the DMS website where their accomplishments and profile will be housed.
The idea for Define My Style came to founder and CEO Kristine Sturgeon in 2007, when her oldest daughter was getting ready to head back to school. Unable to decide on a school bag that gave her the functions she needed and was a design she loved, Sturgeon’s daughter was at a standstill. She knew exactly what she wanted out of a product – as most consumers do – but brands sold commercially weren’t interested in listening to her desires. Sturgeon saw a business opportunity.
The website has now grown into a robust community of more than 50,000 members that allows teens to bring their ideas to life as they determine the role they want to engage in social commerce: including buyer, designer, marketer, critic and influencer of products. ??“The Design Assistant program offers a unique ability to play a role in fashion and influence the DMS community,” says Sturgeon. “At Define My Style, our goal is to provide right tools and connections to this creative next generation of leaders and influencers in the world of fashion. We are excited about all we have in store in the coming months.”
??If you know a teen you think would be perfect for the program, you can
nominate them for the program.
Or, young women who want to directly apply to be a Design Assistant can
submit their applications through the Define My Style Web site.
By Sarah Blazak for CincyTech
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