Impulcity builds Cincinnati buzz

Impulcity, the online service that connects users with events and venues in their city, has quickly and not-so-quietly built a buzz in Cincinnati.
 
After graduating in late 2012 from the Brandery, Impulcity was originally launched in February 2013 as a nationwide app that was more of an event aggregator. Alhough it racked up 150,000 users nationwide and was even featured on the Today Show, CEO and founder Hunter Hammonds eventually decided to scrap the model and start from scratch.
 
“When we launched, we just thought about building something cool, we didn’t think about process-driven things,” Hammonds says. “It was too much. Now we’re really trying to keep things as simple as possible.”
 
The current model of the platform has both an app and a website, but has scaled back to only include Cincinnati, with Louisville and Washington D.C. soon to follow. 
 
“The main idea is that it shouldn’t be time consuming to find something to do that interests you,” Hammonds says. “We’ve spent time looking up and cataloguing the hidden treasures here so you don’t have to.”
 
In addition, Impulcity has recently been publishing more and more content of its own, which has been making the round on social media sites like Facebook and Twitter. Recent articles like “The 13 Best Brunches in Cincinnati,” “19 Things You Have to Explain to Out-of-Towners About Cincinnati” and “The 10 Best Cocktails in OTR” have gone viral in the Cincinnati area.
 
“We’ve spent a lot of time figuring out how to talk to our audience,” Hammonds syas. “We want to continue building that trust; that’s how we’ll continue to grow.”
 
So far, Impulcity’s decision to pivot seems to be paying off; less than a month into the relaunch of the site, traffic on Impulcity’s site is well above projections, Hammonds says.
 
To sign up for the app for free, visit www.impulcity.com.

By Mike Sarason