wineCRAFT and Riverghost forge partnership based on mutual respect

Two power players in the region’s libation world have decided to join forces.

Kentucky beer and wine distributor Riverghost Distributing  and wineCRAFT, an Ohio wholesaler and importer of fine wine from around the world, reached an agreement last week to bring wineCRAFT’s expansive selection across the river.
 
Riverghost, responsible for Rhinegeist’s craft beer distribution, is more than familiar with wineCRAFT’s reputation and connections to wineries and producers around the world, making them an ideal addition to Riverghost’s team. The distributing reach of Riverghost means wineCRAFT’s wines will soon be found in Kentucky restaurants and stores.
 
In the past, wineCRAFT has used brokers to distribute their products across Kentucky, which has somewhat limited their reach.
 
“This effort marks a more fully realized presence of our portfolio in Kentucky supported by a sales team excited about our products and educated on their provenance,” says Sebastien Hue, marketing and purchasing lead for wineCRAFT. “With regard to product, it’s a slam dunk. wineCRAFT and Riverghost are passionate about high quality libations and the value they offer.”
 
Hue credits the partnership’s predicted success to the Riverghost team.
 
“We have worked closely in the past with Zack Moscow, Riverghost’s Director of Sales,” Hue says. “He is a bright forward-thinker with an insatiable appetite for growth. And of course there are Bob Bonder and Bryant Goulding (of Rhinegeist), impressive gentlemen who have proven themselves to be fresh pillars of Cincinnati’s business community.”
 
Though pending legislation in Kentucky has thrown a wrench into the future of the Rhinegeist/Riverghost distributing model, the wineCRAFT partnership is an independent strategic operation the state hasn't directly challenged. The looming legislation aside, the market for fine wines is growing in Kentucky and the timing could not be better.
 
“The partnership makes sense because we share a similar value proposition to the market, one that is easily communicated: affordable, high value products with lots of wow,” Hue says. “To us it’s not ‘why now,’ it’s a celebration of a partnership realized that will move both of these dynamic brands forward in the market.”