When it comes to the consumer product business, bigger isn't always better.
Ben Moore, founder of
Niche Consumer Products, helps inventors and entrepreneurs find their niche, strengthening their business model, and preparing to scale when the time is right.
"The reason we call it Niche is that many times people think it's their dream to get their products into Walmart, but don't have the volume or the right price point to make it in Walmart. We instead talk about taking a niche approach, where you can have a product with variants to meet different consumers. You can be smaller, and more profitable, while you're learning," says Moore, a former Procter & Gamble employee who worked in product supply and IT.
One of the most important parts of growing a consumer products business is the dollars and cents of making and selling it. Niche often helps get a business financially stable as it launches.
"We look at the financial model. What can you get the product made for? What will customers pay for it? Do you have the margin to move forward? You have get the financial model right before anything else," Moore says.
Niche Consumer Products offers a wide range of consumer product development business services. They include brand and business development, order fulfillment and product licensing.
The company works with contractors and has contract warehouse space that clients can use to hold and distribute product. Cincinnati is a great location for the business since is a 24-hour drive of two thirds of the U.S. population.
"Cincinnati is great for logistics. It's always a good place for the storage of products and raw materials when we fulfill larger orders," Moore says.
One product the company has successfully help grow is the Diaper911
Diaper Changing Kit. The small kits contain a 1 Pampers Diaper, 4 Baby Wipes, 1 Pack of Diaper Rash Ointment, 1 Changing Pad, 1 Purell Sanitizing Hand Wipe and 1 Disposable Bag. Kits can be purchased in packs of six or 16 and are distributed by Niche.
The kit can be purchased online and through several wholesalers. The company also sells swimmer changing kits, which can be found at large amusement parks, including Six Flags and Cedar Point, Moore says.
By Feoshia H. Davis
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