For Markku Koistila, business analyst at
Ingage Partners, there’s much more to life than making money.
“Ingage values (the) people and (the) planet, in addition to simply focusing on profit,” Koistila says.
Ingage Partners is a Hyde Park-based management and technology consulting firm organized as a
Certified B Corporation, which is a company using the power of business to solve social and environmental problems. Ingage cares about its employees, its customers and its community in a way that Koistila says he’s never experienced at previous workplaces.
“The B Corp concept of ‘being best
for the world’ inspires you to always do your best as a professional since you know that your efforts will result in good for the community,” Koistila says.
To model that concept, Koistila organized an event last fall he termed “
The Most Interesting Fundraiser in the World: Hot Latin Nights Edition,” supported by Ingage and
Pay It Forward Cincinnati and resulting in $2,700 donated to
ProKids.
“ProKids works to free foster children from abuse and helps them to achieve a safe and secure living environment — something that most of us take for granted — but this is not something that is guaranteed to many of the children in the foster care system,” Koistila says. “The people who work at ProKids really give everything they've got to these children, and it was truly an honor to raise money for this tremendously important organization.”
With the help of family, friends, a planning committee, community volunteers and organizations, Koistila was able to make the event a success, in which individuals came together to listen to live music, learn to salsa and enjoy fellowship with one another while supporting a cause.
“I'd never created nor chaired a fundraising event before this one, but I would certainly do it again,” Koistila says. “Not only did I receive a lot of support from my friends and family, but I also received a tremendous amount of support from Ingage and all of my colleagues. There's nothing better than having a great time while raising money for a great cause.”
Do Good:
• Learn more about
B Corporations, and consider joining the movement.
•
Support ProKids by helping a child.
• Use business for good. It begins with the individual.
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