How can a mid level company in an urban center during a recession cut costs while maintaining a trained workforce? Local entrepreneur Martin Gardocki says the answer is not in outsourcing offshore workers, but rather onshoring talented Americans virtually from rural locations outside of your city.
Citing dismal quality and substandard delivery issues from offshore agencies, Gardocki saw an opportunity in providing local talent to staff software companies. After discovering a significant pool of rural talent, highly experienced in current technology willing to work for 25-40 percent less than their urban contemporaries, Gardocki realized he was onto something. Add to the fact that companies could now reduce costs while preserving tech jobs in the US, and Gardocki found himself with a unique idea companies would want to be a part of.
Success for Gardocki's company is a result of three components:
First being a supportive business environment that utilizes the advantages of services provided by the area's business incubators. "In our case, we chose the Hamilton County Development Company," says Gardocki. http://www.hcdc.com/ "Incubators are a great nexus of the resources you need to start and grow your business. "
The second component is the use of broadband technology that has opened the door for Rural technical professionals to connect and find meaningful employment.
Finally, implementing a "suite of virtual office tools to help collaborate with each other and our clients, handle our sales, marketing and back office work, manage projects and do the development and test work required for the client," has also been invaluable to the launch of the company.
Gardocki hopes to create a new market category in the outsourcing industry. "When executives consider outsourcing alternatives, we want the Rural OnShoring alternative to be at the top of the list." Gardocki sees a new trend in work culture. One in which people will work where they wish to live rather than live where the jobs are.
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