Financial services firm plans to move 100 employees to the Covington riverfront and expand

The Covington riverfront will see a new corporate logo on its tallest tower when a major financial services firm moves its regional office into the RiverCenter Towers.

Protective Life Corp. says it plans to relocate from downtown Cincinnati to Covington, a move it says will allow the company to expand. Initially, the new office space will be home to about 100 employees, and the company says it has plans to double over time.

“Protective Life has had a presence in the Greater Cincinnati region for nearly 30 years, and as we look to the future with a focus on growth and scale, this relocation enables us to expand our workforce in the area and advance our ability to attract top talent,” says Aaron Seurkamp, the company’s most senior executive in the region and president of its retirement division.

Protective Life distributes and administers insurance and investment products throughout the U.S.

The company says the location was appealing because Covington offered a comparable commute for its employees, a walkable environment, spirited community, and a strong business environment.

“We’ve acted aggressively and strategically to partner with them to both sustain and accelerate Covington’s considerable momentum,” says Covington Mayor Joe Meyer.

The timing of the move depends on the COVID-19 environment, the company says, with initial plans calling for it to begin in the summer of 2021.

Protective Life’s logo will be placed prominently at the top of the RiverCenter Towers building, it says, and will be visible from downtown Cincinnati.

In October, Protective Life announced that it would would focus on the Greater Cincinnati region as one of its three core sites, along with St. Louis and its U.S. headquarters in Birmingham, Ala.

The company employs more than 3,000 across the U.S, and as of the end of September, posted assets of $125 billion. The company, which traces its roots to 1907, is a wholly-owned subsidiary of Dai-ichi Life Holdings, Inc., a Tokyo-based financial services company.