Downtown Cincinnati Inc.
(DCI) announced the launch of the 2011 Perceptions Survey July 18 as a
way to track community opinions about downtown. The current survey, with
research, design and analysis by local marketing research firm
La Verdad, runs through Aug. 1, 2011.
The
survey, initiated in 2004, is a web-based tool to track perceptions
about downtown safety, cleanliness and convenience, among other factors.
It also gauges awareness and use of DCI programs and initiatives such
as the Downtown Ambassadors and Virtual Block Watch. Strengthening
positive feelings about downtown is the ultimate goal.
DCI has taken the following actions over the years because of past survey results:
1. They have increased evening staffing of uniformed Downtown Ambassadors.
2.
They have funded a "Social Service Outreach Coordinator" who works to
connect panhandlers and the homeless with appropriate services to move
them off the streets.
3. They have paid for marketing efforts to
increase the number of people dining, shopping and enjoying downtown,
day and night. Recent campaigns promoted downtown restaurant offerings
for Mother's Day and Father's Day.
The Perceptions Survey takes
about 12 minutes to answer. Respondents who provide contact information
can enter a drawing to win a $100 downtown gift card. To take the
survey, go to
www.downtowncincinnati.com by Aug. 1.
Enjoy this story?
Sign up for free solutions-based reporting in your inbox each week.