MPMF Box Truck Festival features fun, games, Third Man Records

The Midway of the circus that is the Midpoint Music Festival gears up this year with a fresh Box Truck Festival, produced for the second time in partnership with SpringBoard, Artworks' creative entrepreneurship training program.

Open and free to all ages, the Midpoint Midway features 10 box trucks transformed into interactive installations that range from words of wisdom to art-in-the-making to improvisational theater. Oh, yeah, all that, food, beverages, music AND a visit from Jack White's Third Man Records' Rolling Record Store.

Sarah Corlett, SpringBoard director, says that the Box Truck Festival embodies the creative spirit of the artist/entrepreneurs her program attracts. 

"The intention for both our entrepreneurs and the other artists involved is that this event provides another platform for experimenting with ideas, creating unique experiences to engage audiences and maybe even serving as a launching point for a new entrepreneurial adventure," she says.

Two of the trucks feature SpringBoard entrepreneurs: 

• Magnetic Force, created by Loose Parts Projects, is a moveable, interactive magnetic sculpture made from materials that can be moved, built upon and combined.

• The Hyperbolic Healing House, created by Lucius Limited, offers a serene psychedelic oasis in the form of a biomorphic micro-temple.

Other trucks encourage dancing, remote-control car-racing, striking a documentary-friendly pose and poster shopping, Corlett says. "As we had hoped, this project, in the vein of SpringBoard, is truly  sparking creative enterprise."

By Elissa Yancey
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