Reser Bicycle pedals across the river

As Bike Month concludes, Reser Bicycle expands its bicycle knowledge and advocacy into the heart of Over the Rhine. Opening in the first week of June, the second Reser location will be at 1419 Vine St. 
 

Reser has been located on Monmouth Street in Newport since owner Jason Reser opened up shop in 2000. Reser has always focused on advocating for a more bike-friendly city; he serves on the board of Queen City Bike. After partnering with new co-owner Bryan Horton, the pair decided an expansion was necessary, and OTR was the prime spot. 

 

"We have a lot of customers from the downtown area, so it seemed like the best place to expand," Horton says. "The support from the neighborhood has been incredible. We had a booth at the OTR 5k Summer Celebration and got a lot of positive feedback. We're excited to open up."

 

The 1,000-square-foot OTR store won't be a simple extension of the Newport location. It will have a heavier focus on commuter and used bikes for the urban environment of OTR. About a quarter of the space will be dedicated to selling used bikes, which will vary from road to mountain to commuter bikes based on availability. The shop will also house a large selection of Public Brand bicycles, a simple, everyday bicycle. There will also be cross-merchandising so customers know what sort of products the Newport Reser has available. 

 

"We want to give people the kind of bikes they want to ride around the city," Horton says. 

 

Beyond bringing bicycles, Horton also hopes the bicycle shop will add to the sense of community on Vine Street. 

 

"Not only will it help more people get encouraged to get on their bicycle," Horton says, "I think it sends a positive message that businesses besides restaurants are going to invest in the city. We even have plans down the road to continue to grow."