Two locals 'frame' OTR in new ways in new shop

Imagine the walls from Professor Dumbledore’s office in the Harry Potter movies—space covered with framed photographs. That’s what the four walls of Over-the-Rhine’s newest business, Frameshop, will look like, but they’ll be covered in framed posters, neon signs, taxidermy and other oddities.
 
“We want customers to get creative, and we’re trying to do that with a more creative space,” says Frameshop co-owner Jake Gerth.
 
Frameshop happens to be across the street from Gerth’s apartment. “I wanted a business that would be part of the community,” he says. “We want to let Cincinnati know that people are moving to OTR, that it’s a good place to be.”
 
The storefront was in pretty good shape when Gerth and his business partner, Jake Baker, rented it—the floors, walls and hand-painted ceiling tiles are all original. The front of the store is the retail floor, where Baker and Gerth will showcase their talents, and their shop is in the back of the building.
 
While Frameshop isn’t quite finished, Gerth and Baker are excited for their Final Friday opening Feb. 22. They’re going to have a grand opening party that night, and start taking framing orders from customers.
 
The two Springdale natives have been friends since first grade. After college (Baker went to Ohio University; Gerth went to AIC College of Design in Springdale), they decided to open a business together. They had lots of ideas, but their experience in framing lead them to Frameshop—Baker worked in retail framing for a brief time; Gerth has a creative background.
 
“You can’t get what we do at Michael’s,” Gerth says. For example, they have an OTR print in a black wood frame made from 100-year-old reclaimed wood from OTR.
 
All Frameshop pieces will be custom, and the owners plan to turn around orders faster than a typical frame shop that takes about two weeks to complete a job—Baker and Gerth will have orders finished in about an hour.
 
“Our goal is to have customers come in, drop off a piece, go have dinner and then come pick it up,” Baker says.
 
Frameshop opens at 6 pm on Final Friday. There will be a DJ, food and tours of the store. Plus, customers can start placing orders that day.
 
By Caitlin Koenig
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