A Cincinnati man with more than two decades of corporate sales and management experience, decided to do things his way. That's when he started an independent training company for sales teams and top executives.
Steve Mulch launched Veritas Training Group in 2003 after years of working in management and sales for corporations including
Packaging Corporation of America and
Multi Color Corporation.
"After 31 years of corporate life I really decided I wanted to leverage the experience that I had in working with major corporations to build what I hoped could be an independent training company. I wanted the opportunity to build something that was mine," Mulch said.
In the past seven years Mulch, a one-man show, has worked with more than 80 companies. Most have been in the Midwest and Cincinnati including Blue Cross Blue Shield Association, Fidelity Group Pensions, Fleet and GE Capital Information Services USA. He's worked in a wide variety of industry sectors such as manufacturing, banking, advertising, healthcare, consumer products and transportation.
"A big part of what I want to do is engage with clients in a way that is truly beneficial to business," Mulch said.
He works with companies for as little as a couple of months to several years and has worked with company presidents on down the corporate ladder.
"Veritas is really defined around new business development and prospecting for new accounts for businesses looking to grow. If you ask a lot of companies to explain their new business development sales process they can't do it because they really don't have one. I can help them implement a very structured, but simple process that serves as a tool for creating new business," he said.
Veritas Training Group began an affiliation with
D.E.I. Management Group, an internationally known training group based in Ireland. Last year, along with two partners, Mulch bought D.E.I and is now part-owner of the company that has trained more than 500,000 sales professionals.
Writer: Feoshia Henderson
Source: Steve Mulch Veritas Training Group president and founder