Kroger invests in technology
The largest supermarket chain in the country positions itself ahead of the competition.
Kroger is making five key changes in technology and experience to meet shopper’s expectations for better service, experiences, quality, and prices across various areas, including in-store dining and robot delivery.
Some of these adjustments are due to quarterly sales that fell slightly below expectations due, in part, to resources used to fulfill their three-year “Restock Kroger” customer service initiative, as well as reduced product prices.
The transformations demonstrate Kroger’s awareness of the changing retail landscape, and include increasing technology spending by 200% in 2018, which will alter what other food retailers and their shoppers expect from supermarkets in terms of convenience, product selection, and experience.
To read more about Kroger’s new initiatives, read the full Forbes article.
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