P&G Sees the World as its Client

Procter & Gamble’s new CEO Robert A. McDonald has a goal of adding 548,000 new customers a day for the next five years as part of the companies global expansion plan.The big challenges for McDonald in accomplishing this will be expanding its reach in P&G’s core markets while also winning over new customers in places like Nigeria, India and Somalia where potential customers might not use many of P&G’s consumer products.Read full article here.