Lifelong Reds fan creates Lineup app

Like many Gen Y Cincinnatians, Hendrixson remembers when the Reds grabbed a World Series title in 1990. Today, his company’s (Blue Seat Media) signature Cincy Lineup app delivers Reds’ batting and pitching lineups as they’re posted, typically three to four hours before each game. “It’s interesting to know who’s leading off and who’s sitting that day,” says Hendrixson, who describes the lineup as a trailer for the game. “The Reds have had some injuries lately — Scott Rolen has been in and out of the lineup — so it’s always interesting to me to see if he’s playing that night, who’s catching and who might be playing in his place.” Beyond fandom, Hendrixson says he’s inspired by companies like Apple and Pixar whose seamless marriage of tech functionality and intuitive design create products that seem “magic.” When he’s not at the ballpark, he works to create apps that leverage these same strengths. “Developers are a unique breed just like designers are a unique breed,” he says. “I have a place in my heart for this idea of designers and developers working together really efficiently; it's not something many companies do well.” Hendrixson is also the founder of the tech development company Inkdryer Creative. By Robin Donovan