Rhinegeist founder used data algorithm to determine future

Before co-founding Rhinegeist Brewery, Bob Bonder was working in San Francisco for a business consulting firm. He used his company’s data algorithm to predict what his next move should be.

Originally, Bonder thought about opening a bed-and-breakfast in Brazil, but after the algorithm revealed that Asheville, NC, and Cincinnati were the best places for him to pursue his love of coffee, he spent time in each city and decided the Queen City was the place for him. He started Tazza Mia Coffee, but realized that Cincinnatians loved beer even more than coffee. 

He teamed up with Bryant Goulding, who had experience in the craft beer industry, and they opened Rhinegeist in 2013.

To read the full article about Rhinegeist’s beginnings and success, click here.