SoapDish: YP Worry?
Every major American city is looking for ways to attract and retain the much sought-after and elusive “Young Professional,” but it takes a lot more than happy hours and catchy names to secure change-inducing talent. This week, Soapbox columnist Casey Coston takes a look at how the Cincinnati USA Regional Chamber of Commerce's HYPE initiative as well as a number of other similar organizations are taking a new approach to plugging the proverbial brain drain.




