Evan Rouse has been brewing beer in his dad’s garage for the past six years. After a visit to
Upland Brewing Co. when he was 16, he fell in love with craft beer. Evan’s success in brewing competitions caught the attention of Richard Dubé, former vice president of brewing and quality at
Christian Moerlein.
Later this year, Evan and his brother, Jake, and father, Greg, along with Dubé, will open
Braxton Brewing Co. in
Covington. They will start off with local production, and then expand to other areas of the Midwest.
“Looking across the industry and what’s happening in
Over-the-Rhine, we saw the number of craft beer fans out there,” Jake says. “We’re looking to bridge the gap between Ohio and Kentucky, and prove that the river isn’t an ocean between us.”
Although Evan and Dubé will handle the brewing, Jake will be behind Braxton Brewing’s digital branding, and Greg is working on the brewery’s educational approach. Jake, a manager at
ExactTarget, plans to launch a mobile app that will leverage what technology can provide in the craft beer industry.
“We want to help revolutionize beer, and we hope this app will do that,” he says.
Braxton Brewing partnered with
Miami University for the digital branding aspect of the company, and
Neltner Small Batch worked on the company’s physical branding.
The group also wants to focus on educating their customers. “We want to put the customer at the center of our brewery by creating an atmosphere around craft beer and learning about craft beer,” Greg says. “We think it’s important to keep people as close to the product as possible.”
The brewery will be housed in an 11,000-square-foot space on Seventh Street in the Pike Street Corridor. There will be between 15-20 beers on tap at any given time, with Braxton’s core brands and rotating seasonal and specialty beers as well.
Evan and Dubé designed the brewery’s 20-barrel, three-vessel system, and are now working with manufacturers on the actual product.
By Caitlin Koenig
Follow Caitlin on Twitter
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