Procter and Gamble’s Clay Street Facility provides brand inspiration

Tucked away in a corner of Over-the-Rhine sits a cradle of inspiration for brand giant, Procter & Gamble. The renovated 19th-century brewery is run by Michael Luh and David Kuehler, co-directors of Procter & Gamble’s Clay Street Project. The two are paid to not think like P&G executives. In fact they work to ensure the teams that come through their doors leave with a completely new outlook on whatever project they’re working on. Brand success stories having come out of the Clay Street facility include Herbal Essence which reinvented itself into the No. 2 hair care brand in the U.S. To read the full story click here. Writer: Jeff Syroney Source: Cincinnati.com