Somaxon, P&G co-promote insomnia drug
Somaxon Pharmaceuticals Inc. and Procter & Gamble have partnered to co-promote Silenor, an insomnia treatment, to doctors and pharmacies. P&G will place 215 sales representatives in the U.S. to target primary-care doctors and high-prescribing physicians. This renewable deal lasts until 2012 and allows P&G to develop and market Silenor as an over-the-counter medication.Read the full story here.
Somaxon Pharmaceuticals Inc. and Procter & Gamble have partnered to co-promote Silenor, an insomnia treatment, to doctors and pharmacies. P&G will place 215 sales representatives in the U.S. to target primary-care doctors and high-prescribing physicians. This renewable deal lasts until 2012 and allows P&G to develop and market Silenor as an over-the-counter medication.
Read the full story here.
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