Andrew Levine writes about "marketing places" for Forbes
, and his most recent article discussed how successful cities find ways for their two main marketing organizations — the convention and visitors bureau and the economic development agency — to work together to increase investment in the city.
Levine suggests five ways the two marketing organizations should collaborate and uses Cincinnati as one of his "best practices" examples.
"Cincinnati is a good example of collaboration," he writes. "In May 2014, the Cincinnati Convention and Visitors Bureau, REDI Cincinnati and half a dozen major arts organizations in the region led a ten-day mission to New York City (titled 'Cincy in NYC'
). Amid performances at Carnegie Hall, Lincoln Center and the Joyce Theatre, the group connected with meeting planners, site selection consultants, corporate executives, travel/business media and past Cincinnati residents. It was a tour de force for the community."
Read the full Forbes article here