Dave Knox of the Brandery: "When we select our companies, we're trying to get a feel for who the
entrepreneurs themselves are. Are they ones who would benefit from a
mentorship-driven network, in terms of being coachable and being open to
"The final thing is just looking at the team's – for lack of a better
term – hustle, drive, and passion for creating a meaningful company.
"Going through an accelerator is a very stressful thing and something you have to have your hearts and nerves and sinew into."
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