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Cincinnati In The News

To innovate for boomers, P&G and LG are tapping... college kids?!

Procter & Gamble looks to students for design and invention ideas by working with a University of Cincinnati affiliated design non-profit organization, Live Well Collaborative. Students invented a new cap for Tide detergent to better assist the elderly, created better hospital gowns, and invented a medicine delivery system for Alzheimer's patients.

Read the full story here.
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