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Cheers to brew beginnings at Rhinegeist / scott beseler
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To innovate for boomers, P&G and LG are tapping... college kids?!
Tuesday, March 22, 2011
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Corryville
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Procter & Gamble looks to students for design and invention ideas by working with a University of Cincinnati affiliated design non-profit organization, Live Well Collaborative. Students invented a new cap for Tide detergent to better assist the elderly, created better hospital gowns, and invented a medicine delivery system for Alzheimer's patients.
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