Research + Innovation : Innovation + Startup News

Today, it seems that every retailer has a loyalty card leading to wallets stuffed with disparate loyalty cards and the potential for confusion. Local startup LOC Enterprises hopes to replace the need for store loyalty cards with the launch of its LOC Card.
 
The LOC Card is the first truly universal loyalty card that will not only allow consumers to stop carrying around handfuls of loyalty cards, but it will also allow them to manage all of their loyalty programs on one website.
 
While shopping for his now 12-year-old son around Christmas 2011, LOC’s CEO and founder Jack Kennamer realized the hangups of loyalty cards.
 
“I was standing in line at a sporting goods store, and I heard the cashier ask customer after customer if they had the store’s loyalty card,” Kennamer says. “Most people didn’t want one, but one lady decided to sign up for it, and I could see the guy behind her huffing and puffing while she filled out the registration form. And when the guy in front of me was asked if he had the store’s card, he held up his keychain and said ‘No room for you.’ I figured there had to be a better way.”
 
After that experience, Kennamer spent hours researching loyalty cards and programs, and found that there wasn’t a “universal” loyalty card.
 
“Consumers love to feel special and get free stuff and discounts, but it’s getting to the point where they have to work so hard to participate in loyalty programs,” he says.
 
Kennamer’s company developed a 100-percent consumer-centric card that allows consumers to tailor how they want to engage with each retailer. For example, a consumer may want to interact with Kroger one way and Best Buy another, so they can pick and choose which retailers to provide with their email address.
 
When a consumer signs up for the LOC Card, they’ll set up an account online, and anytime they go to a retailer that accepts the card, they swipe it once and they’re enrolled in that loyalty program. LOC’s website manages all of the loyalty programs for the consumer, so there’s only one email address and password instead of 100.
 
LOC is working with the companies that handle the analytic side of loyalty programs to better service consumers. The company is also building relationships with individual merchants and getting great feedback about the LOC Card.
 
The LOC Card isn’t just tailored to large businesses, though. “The problem small businesses have is they don’t stand a chance because they’re so far down the totem pole when it comes to loyalty,” says Kennamer. “With the LOC Card, you swipe your card at the retailer once and you’re signed up for their loyalty program. After that, it’s up to the consumer to come back, and the retailer can reach out and give the consumer personalized offers to start repeat behaviors.”
 
The LOC Card isn’t available to consumers yet, but you can pre-register on LOC’s website.
 
By Caitlin Koenig
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Greater Cincinnati’s creative community is being called on for a first-of-its-kind design challenge, aimed at flexing the region’s altruistic muscle and branding brilliance.

In partnership with tech entrepreneur Tarek Kamil, Cincinnati USA Regional Chamber’s
C-Change program is requesting proposals from designers from across the region to help craft an unforgettable brand experience for users of the newly launched website, Cerkl.

“This is an ideal opportunity to participate in a high-profile project for one of the largest non-profit organizations in the Greater Cincinnati region,” says Kamil, Cerkl’s creator. 

Launched in February, the website expedites serendipitous connections between talented individuals and local organizations that are working to improve Greater Cincinnati and Northern Kentucky. Its online platform serves as a catalyst for offline community engagement by empowering organizations and individuals to cut through the "noise" from existing networks to easily find organizations and opportunities to give back using time and talent.

Intuitive tools and search functions allow organizations to find the right people with specific skills - and help individuals leverage their unique talents and engage meaningfully with organizations they care about. Best of all, the site’s tools and platform are completely free. Cerkl is a gift to Cincinnati from Kamil, who while serving in his own community of Madeira saw the need for an online intervention to help non-profits make meaningful connections with their supporters.

But still in its infancy, the website is ready for its brand to be polished.

In step with Cerkl’s mission, Kamil and C-Change are looking to tap engaged design professionals who want to share their talents with their community in a meaningful way. 

“No other city has a higher caliber or concentration of branding and design talent than ours,” Kamil says. “We want to leverage those assets to bring Cerkl to its full potential. When we’re successful, Cincinnati will be home to the go-to tool created to empower non-profits, inspire individuals and improve communities.”

Designers participating in the request for proposals are asked to develop a refreshed visual look for the nonprofit, specifically a new brandmark and homepage redesign. Responses are due by June 21, and finalists will be notified in the beginning of July. 

The chosen designer or team will have the opportunity to establish a working relationship with one of the region’s most successful startup entrepreneurs. The involved parties will actively promote the contracting designer or firm through the website, social media, at events, marketing campaigns, etc. 

The winner of the competition will receive special recognition from C-Change and Cincinnati USA Chamber of Commerce, as well as a year’s subscription to the Adobe Creative Cloud service or a $600 DCI (Downtown Cincinnati Inc.) Gift Card.

The digital version of the RFP and brand guidelines can be found at tinyurl.com/cerklproject.

To receive a copy of request for proposal, email your submissions or for questions, email virtual.submission@gmail.com by June 21, 2013. 

By Jenny Kessler

Two companies on opposite sides of the Ohio River collaborated to create an award-winning ink product that's made from recycled materials.

BCM Inks of Blue Ash and Close the Loop of Hebron created a process that turns leftover ink from consumer printer cartridges into an ink that can be printed on cardboard packaging—in industry terms, corrugated printing. The ink is called Post Consumer Recycled Black, and was introduced to the market last fall.

The new product won a gold award at the 25th DuPont Awards for Packaging Innovation in the Innovation and Sustainability category. Other gold-winning brands in the same category were Campbell’s Soup Company, Heinz, Pepperidge Farm, Unilever and Gillette. The prestigious international award recognizes industry innovation and collaboration.

BCM Inks is a 25-year-old company that provides inks, services and products to the corrugated printing industry. Close the Loop USA recycles toner and ink jet cartridges, and was founded in 2000 in Australia. The Hebron recycling facility opened in 2007.

"When people bring their ink cartridges to be recycled, up to 13 percent of the ink is still in the cartridge," says BCM Inks' Vice President Rob Callif. "Close the Loop was recycling the cartridge but extracting and collecting the ink. They didn't know what to do with it. So we took the leftover ink and developed a way to turn it into a water-based black ink that can be used in corrugated printing."

PCR Black saves over 200,000 ink jet cartridges from the landfill for every 450-pound drum of ink made, Callif says.

The entry was reviewed, judged and selected by a 10-member panel of independent packaging industry experts. The award was announced May 16 at the DuPont Awards Banquet in Wilmington, Delaware.

By Feoshia H. Davis
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Greener Portions Aquaponics, Cincinnati’s newest source of locally grown produce using aquaponics, is now open for business in Covedale.

Aquaponics is a growing method that utilizes, in Greener Portions’ case, channel catfish to produce nutrient-rich byproducts that are circulated through the plant’s root systems to be filtered out and pumped back into the fishtank. The circular cycle has been used longer than any of us have been around.

Started by Mary Ann Brinkmeyer and her fiancé Casey Miller,  Greener Portions not only has the capability to provide fresh, locally grown produce on a regular basis, but will occasionally have fish on the menu once they need to change the ranks, so to speak.

Produce will be available for purchase on both individual and wholesale scales.

At this time, Greener Portions has a 2,000-square-foot growing operation, where they are currently growing heirloom tomatoes, coastal star romaine lettuce, bell peppers, wheat grass, cilantro, Genovese basil, parsley and more. Future plans are to harvest strawberries, cucumbers, kale and heirloom orange tomatoes.

The business started as a hobby for the couple, but they quickly realized it  had potential far beyond feeding themselves. With a grand opening  now under their  belts, Greener Portions is confident business will grow as steadily as their produce.

Find out more about Greener Portions Aquaponics here.

The Kenton County School District is one of 17 districts across Kentucky applying to become a "District of Innovation," whic is a new designation that allows districts to waive some established education statutes. It's part of an effort to push educational boundaries and reimagine education.

State lawmakers enacted the innovation program in 2012, and school districts should know if their applications have been approved by early June.

If approved, Kenton County could speed up work already begun through its Kenton County Academies of Technology and Innovation, where high school students study informatics, media arts and the biomedical sciences in-depth. This is the Academies' first year.

If approved, the district could move more quickly to allow students to do more work outside of the classroom, including internships and project-based learning, without asking for state waivers, says Superintendent Terri Cox-Cruey.

"Some of what we're doing was not envisioned when the statues were written—for instance, project-based learning is based more on demonstrating mastery of a subject than sitting in a seat for a certain number of hours," she says.

The district has 18 schools, including three high schools. Next year, two of the academies of innovation will be at the former J.D. Patton Career and Technical Center in Edgewood. The remaining two will be at Simon Kenton High School and Dixie Heights High School. It's expected that 400 high schoolers will be accepted into the academies this year through an application process.

By Feoshia H. Davis
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Three Northern Kentucky high school students won scholarships to Gateway Community and Technical College through an innovative new UpTech program that challenges students to apply advanced manufacture learning through competition.

Eleven Kenton County high schoolers competed for the scholarship earlier this month. Competitors were sophomores and juniors who have been taking college courses while still in high school. The scholarship pays for up to 24 credit hours at Gateway.

UpTech is a new business informatics incubator launched by several Northern Kentucky institutions, including Northern Kentucky University, Tri-Ed, e-zone and Vision 2015. The intense, six-month accelerator program includes $100,000 in funding.

This latest scholarship program reaches into the advanced manufacturing area, which is a strong source of Northern Kentucky job growth. Called mUpTech, the program seeks out area talent at the high school level, and encourages learning through competition and college aid.

"mUpTech, was born out of our region’s need to stimulate interest and innovation in our manufacturing industry,” says UpTech co-founder Casey Barach. “Over the last 12 years, over 300 companies have used the e-zone, and only three were in the manufacturing industry.”

This year, all competing students came from the newly developed Kenton County School District’s Academy of Innovation and Technology. The high school houses six academics that focus on real world learning, including biomedical sciences, engineering and high performance production technology.

As part of their learning, academy students must complete and present a project related to their learning. Divided into two-person teams (one student competed alone), students from the high performance production technology academy presented their projects and participated in the mUpTech competition. It was held at the Gateway Center for Advanced Manufacturing.

Winners were juniors Matt Flanagan and Austin Ernst, who developed a speedy tractor lift, and sophomore Wendy Webster, who created a window heater.

"Their families were really floored," says Academy director Francis O'Hara. "This will be a life-changing experience for them."

mUpTech’s partners include Gateway Community and Technical College, Tri-ED, ezone, Vision 2015, UpTech and Duke Energy Foundation. Plans in the next year are to expand the program into Boone and Campbell counties, and to include more of the region's advanced manufacturing business community in judging, Barach says.

By Feoshia H. Davis
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Part crowd-sourcing, part-buzz-generating and all focused on civic progress and innovation, the Greater Cincinnati's Foundation's freshly launched "The Big Idea Challenge" guarantees funding for big ideas with community support and the potential for high impact.

Envisioned as a way to engage the broader community in problem-solving and program development, the Challenge offers a public platform for anyone with an idea that could make the city a more vibrant and healthy place. Online submissions answering the question, "What's your Big Idea for a more prosperous Greater Cincinnati?" will be accepted from June 3 through July 29. In August, the field will be narrowed to 21 finalists; in September, public voting will determine the winners in each of seven categories.

"This is a groundbreaking way for one of the largest funders in our region to connect with the entire community," says Elizabeth Edwards, CEO of Metro Innovation and founder of Cincinnati Innovates. Her web platform, CrowdSpark, which hosts the Challenge. She's also part of the Big Idea Brain Trust, local thought-leaders who helped shape and refine the project with Greater Cincinnati Foundation leaders.

GCF is looking for ideas that will impact Cincinnati in one or more of seven categories:
• Strong Communities
• Cultural Vibrancy
• Job Creation
• Environmental Stewardship
• Educational Success
• Health & Wellness
• Economic Opportunity

The application process is streamlined — applicants, aged 18 and up, need only submit their contact information, a title, a 140-character description (great for Twitter) and a 2,000-character detailed description. Applicants whose ideas are chosen as winners will receive cash prizes; then, GCF will award $5,000 grants to area non-profits with the capacity to implement the winning "Big Ideas." One overall "Big Idea" will add a $50,000 grant to a complementary non-profit's coffers to "kickstart" the implementation of the idea.

By Elissa Yancey
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A University of Cincinnati professor is one of three leading investigators in a national study that is comparing two treatments for Post Traumatic Stress Disorder, or PTSD.

The 17-site, $9 million study will take about three years to complete, and it will involve approximately 500 veterans at VA medical facilities across the country, says UC Clinical Psychiatry Professor Kathleen Chard.

Researchers will compare two proven PTSD treatments:

Prolonged Exposure (PE), which allows patients to work through painful memories by re-experiencing traumatic events in  safe and supportive environments, and to engage in activities they've avoided because of trauma. Prolonged exposure also emphasizes education about treatment, common reactions to trauma and breath retraining.

Cognitive Processing Therapy (CPT), which focuses on patients' thoughts and feelings. This approach emphasizes how traumatic experiences changed the patients' thoughts and beliefs, and how those thoughts influence current feelings and behaviors. Patients identify and challenge unhelpful thoughts through structured therapy sessions and practice assignments.

The Institute of Medicine and the health arm of the National Academy of Sciences have endorsed both PSTD treatments, which are used for both military and civilian patients. One of the study's goals will be to determine which treatment works better when a patient has other problems, like depression or substance abuse.

Chard is co-author of the CPT military/veteran manual and the national CPT implementation director for the Department of Veterans Affairs.

"Both are gold standard treatments, but what we don't know is, if I have patient 'X,' which one should I put them in," she says. "What we have now is informed patient choice. We tell them about the treatments and they can decide what to do. We don't have solid research about what works best."

Chard is also director of UC's Department of Psychiatry and Behavioral Neuroscience PTSD division, which is based at the Cincinnati Department of Veterans Affairs (VA) Medical Center facility in Ft. Thomas. It likely will be one of the 17 testing sites.

The findings of the study will have an impact that reaches beyond treatment for members of the military, as PTSD has been diagnosed in people who have never been in the miliary, but who have seen or lived through dangerous events, including survivors of physical and sexual assault, abuse, accidents and natural disasters.

By Feoshia H. Davis
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Rebecca Huffman’s circuitous route to UC’s Fashion Design program both inspired and informed her non-traditional senior thesis, Design Genius. More methodology than consumer good, Design Genius is a learning module that teaches students the value of education and the building blocks of problem-solving as they design their own products.

Unveiled at UC’s DAAPWorks, Design Genius takes a fresh approach to making learning relevant for kids of all ages, which is exactly what recent grad Huffman, 24, who works for LPK, wanted. 

“I knew that I wanted to do something that would help kids,” says Huffman, who spent a year working as a preschool teacher before starting her design training at DAAP.

As she considered what her culminating project for college would be, she thought back to a studio class in which she’d designed and created a real project, then put it up for sale in real life. Through that process, and its embrace of design-thinking, she saw the value of the disparate classes she’d taken through her academic career, from math to marketing and writing to psychology. And she felt empowered.

Her work as an LPK co-op increased her experience with design-thinking, an approach to problem-solving more often seen in Fast Company than elementary schools. 

“Design Genius is an attempt to solve the problem that our kids are facing by instilling a greater sense of educational purpose,” she says. 

She describes Design Genius on her website as “the culmination of five years of study and extensive research on the Creativity Quotient, Design Thinking in education, the concept of ‘failing forward,’ sociocultural trends impacting Generation Z, and the educational and social development of Tweens.”

What that looked like, in the end, were three, one-and-a-half hour sessions in two schools—St. Ursula Villa and Pleasant Ridge Montessori—in three different classes. Fourth and fifth grade students examined case studies in the form of fictional diary entries. Then, they ideated, revised and designed real products to help solve the problems of their fictional “customers.” 

“They learned everything I was trying to teach them,” Huffman says. “It was amazing.”

The students not only learned from the project, they loved it. Huffman received unprompted thank-you notes and testimonials when the students presented their products. She’s convinced that with a little tweaking, she can develop a fully functional learning module that can help young students not only design products, but create and sell them. 

By Elissa Yancey
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SocialPoint is a new web-based service that combines major forms of social media into one feed. Users can control what services they’re accessing with simple clicks, which helps make the management of personal profiles much simpler.

Created in Cincinnati, SocialPoint was developed by a local team of techies who wanted to make the social media experience more efficient.

“We found that we were spending a lot of time every day checking in with our friends on all our various social media sites, and that we needed a solution for ourselves, so we developed SocialPoint.Me,” says Chris Burnett, SocialPoint’s vice president of marketing.

SocialPoint makes it very easy to navigate between different profiles on connected accounts, which still provide the standard features offered by the original sites. For example, if you wanted to check your Facebook account, SocialPoint gives you the option to filter specific categories. If you are just interested in seeing photos uploaded by your friends, you’d select the preset on the easy-to-navigate sidebar. Your search can be as specific as you want. Plus, you're still able to chat with your Facebook friends with SocialPoint. 

Similar features are also available for Tumblr, Twitter, Instagram, LinkedIn, Google+, FourSquare and AT&T.

While most social media apps are aimed at business owners who are more interested in tidying up their “online estates,” SocialPoint is intended for personal users who want to continue sharing and keeping up with friends in the many ways the expanding idea of “social media” allows.

A mobile app will soon be available, along with an early summer update with additional social media customization options.

SocialPoint’s office is in the heart of downtown, and all of their funding comes from Chicago West Pullman LLC, which is headquartered at 600 Vine Street. 

By Sean Peters

As our aging population grows, they're asking more of our healthcare providers.

Nurses increasingly are being asked to fill healthcare needs and are growing their skills and knowledge through higher education. Still, an untapped resource of nursing talent remains: men.

About 94 percent of nurses are women, and that creates challenges for men who are entering the field, as well as patients who aren't always comfortable receiving treatment from a male nurse.

These are some of the reasons that local medical and educational partners, including a University of Cincinnati College of Nursing student organization, started MENtorship, a program for male student nurses.

The nursing program has partnered with Cincinnati Children's Medical Center and UC Medical Center to develop MENtorship.

The six-to-eight week program is just wrapping up, with a group of 12 undergraduate nursing students. In addition to being mentored by professional nurses, higher ranking students also mentor younger students. So students are both mentors and mentees, says UC MENtorship faculty advisor Gordon Gillespie.

"The junior and senior mentors can tell the freshmen and sophomores what the student nursing program is really like and the commitment that it takes, so the students aren't surprised," says Gillespie, who has been a nurse for 17 years. "They could be less likely to drop out."

The program was initially inspired by a 2013 American Journal of Nursing article, "Men in Nursing: Understanding the Challenges Men Face Working in this Predominantly Female Profession,” that identified professional tribulations experienced by men in the nursing field.

Students are mentored on educational challenges and expectations, but also on dealing with challenges they'll face after school, Gillespie says.

"How do you approach intimate care for a female patient?" he says. "There are higher concerns about inappropriate touching with a male nurse. There are some cultures where it is taboo. When there are violent or aggressive patients, they were automatically assigned to me because I am the man. We talk about those issues and how to deal with them."

The MENtorship program will be evaluated this year, and there are plans to offer it again based on feedback from this semester's participants. If given board approval, it will be offered for a full year starting with the 2013-2014 academic year.

By Feoshia H. Davis
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Xavier University graduate Matthew Dooley started his company, Dooley Media, in 2011. And on March 18, Dooley made his first full-time hire, Kirsten Lecky, whose focus is on client management.
 
Dooley Media specializes in all things social media, from strategy development and execution to measurement and education. It brings together some of the best and most creative minds in graphic design, development, copywriting and videography to work on social media campaigns.
 
“Our goal is to take what companies already do well and bring it online to shareable platforms that extend the reach and impact of their brands,” Dooley says.
 
After graduating from college, Dooley was a social media strategist for a local insurance company. As time went on, Dooley’s interest in social media grew, as did his client list, which he was managing on top of his insurance job and a course he teaches at XU about social media. After five years, he decided to take a leap of faith and start his own business.
 
Dooley Media works with both small businesses and Fortune 500 companies.

“While larger companies are blazing trails and have great success stories about using social media, smaller companies are underserved,” says Dooley. “They’re the ones that need the most help when it comes to social media. They don’t have the technical know-how or the money to invest in a social media strategist. It’s a unique opportunity for us to service them.”
 
Dooley comes from a family of entrepreneurs—his aunt and uncle both own businesses in Cincinnati, and his uncle was actually his first client back in 2010. And Dooley isn’t a stranger to starting businesses: He and his twin sister opened Flix, a DVD rental at XU, during their undergraduate years. He’s also part of nugg-it, a Cincinnati-based startup that is working on a wearable tech device that records “nuggets” of conversations, which will launch later this year.
 
“Dooley Media’s goal is to serve local businesses and optimize the conversations of those businesses, which will allow them to compete on a level playing field with larger companies,” Dooley says.
 
Dooley Media dabbles in all types of social media: Facebook, Twitter, Instagram, LinkedIn, YouTube, Pinterest, blogging, etc. But the platform differs from client to client, depending on the audience they’re trying to reach, says Dooley.
 
And when Dooley Media sends out proposals to potential clients, they do something a little out of the ordinary. “One of my friends does cakes, and we send along a customized cake with the company’s logo and the phrase ‘Life is sweeter with Dooley Media,’” Dooley says.

To him, it’s a way to get the conversation started, and puts the ball in the client’s court.
 
By Caitlin Koenig
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A new water quality monitoring app developed at Northern Kentucky University caught the attention of national ecologists and the United States Environmental Protection Agency for its potential to strengthen the quality of data collection at local waterways.

NKU is quickly building on that success with funding from the NKU Research Foundation. The foundation recently awarded the NKU's Center for Applied Informatics $10,000 for two students to develop field-based water quality applications.

"The NKURF board is very excited about the further development of tools like the water quality app and associated data storage," NKU Associate Provost for Research, Graduate Studies and Regional Stewardship and Chair of the NKURF, Jan Hillard, said in an announcement. "The entire process of creating and sustaining this application ties together values of undergraduate research, creativity, collaboration and community engagement."

NKU's latest mobile application, Water Quality, allows users to more efficiently log and identify water quality data from rivers, lakes and streams. It also features a digital field guide for identifying aquatic macroinvertebrates and a Pollution Tolerance Index calculator.

Water Quality was unveiled before a national audience at the Technology to Empower Citizen Scientists conference held at NKU last month. Developed by a team from NKU and the Foundation for Ohio River Education, the $4.99 app is currently available for iPad, iPhone and iPod Touch in the App Store.

"We are excited that this mobile technology can be used by scientists and students alike to learn about and monitor rivers, lakes and streams across our region," says Dr. Steve Kerlin, director of the NKU Center for Environmental Education.

With this new funding, students will help develop apps like Water Quality through the Center for Applied Informatics' Virtual Co-Op program. This program allows students to build their resumes through hands-on work experience that applies what they learn in the classroom.

By Feoshia H. Davis
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