dunnhumby, AAF Cincinnati start Cincinnati Digital Dialogue

A new partnership between the American Advertising Federation Cincinnati and dunnhumbyUSA is setting the stage for the city's first consumer-focused digital marketing conference.

D2, or Cincinnati Digital Dialogue, will be held Sept. 11 and 12 at the Horseshoe Casino downtown. The conference will focus on putting consumers at the center of digital marketing and business planning.

"If the customer is not at the center of your marketing, then what is?" says dunnhumbyUSA Executive Vice President of Communications and Media Matt Nitzberg. "I think people can get caught up in technology and technique because of the interesting things that can be done. But the techniques that will work are the ones that will connect with customers."

Digital marketing through websites, social media and video has been more accessible and available than ever. And businesses large and small are using digital media to promote their brands to varying levels of success. The conference will help businesses and agencies focus those efforts to their particular customers.

"This is for professionals who want to put the consumer at the center of their digital marketing strategy," Nitzberg says. "It's for everyone, from the big retailer to the small ad agency."

The conference is a good fit for the Queen City, which has the highest per-capita concentration of branding professionals in the world. It's home to P&G, to the largest consumer goods manufacturer; Kroger, the country's largest supermarket retailer; and Macy's, the country's largest department store chain.

Organizers will spend the summer ironing out conference details, including speakers, session topics and registration information. To stay updated on the latest news, or for more information on speaker and sponsor packages, go to www.d2cincinnati.com or follow D2 Cincinnati on Twitter @d2Cincinnati #d2Cincy.

By Feoshia H. Davis
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