Just Heat and Enjoy! ™
It's the trademarked motto for Cincinnati's Copper Mountain's
Hot2Go instant food and drink products. After the success of its hot lattes and cocoas, Copper Mountain has recently debuted a third product, heat-and-eat steel cut oatmeal.
The oatmeal is currently being sold in Cincinnati-area Remke Markets
and Indianapolis-area Marsh Supermarkets
, with plans to roll out the oatmeal in convenience stores, says Copper Mountain founder Steve Hatch.
The oatmeal comes in three varieties—original, maple and brown sugar and apples and cinnamon. The 120-calorie oatmeal is ready to eat after 40 seconds in the microwave, and doesn't require added water. Traditional steel cut oatmeal can take up to 30 minutes to cook.
“It's not a dry oatmeal packet,” Hatch says. “We're bringing convenience to a very healthy product.”
Hatch says the product, the first of other planned food offerings, should help convenience stores stay competitive with the growing fast-breakfast market. Big brands like McDonald's and Starbucks have recently expanded breakfast offerings, to include oatmeal.
“This should allow convenience stores to be competitive. This offers a very convenient, healthy oatmeal at a good price (from $1.79 to $2.29)."
Copper Mountain, founded in 2010, is housed in the Hamilton County Business Center
. Hatch started the growing company after leaving a job as V.P. of Sales at Tradewinds Beverage Company.
“The whole company is built around a formula of delivering quality and convenience,” Hatch says.
By Feoshia Henderson
Follow Feoshia on Twitter.