Ahalogy, one of the leading platforms for
Pinterest marketing optimization, has secured $3.1 million in Series A financing. As part of the funding Ahalogy received, there are two additions to the Ahalogy board of directors: Brent Hill, partner, Origin Ventures and former executive at
Twitter,
Google and
Feedburner, and Tim Kopp, former chief marketing officer, ExactTarget, and former executive at
Procter & Gamble and
The Coca-Cola Company.
The Cincinnati-based startup helps companies such as KIND Healthy Snacks, Kellogg’s, HSN and some of the world’s other largest consumer brands scale engagement and sales results on Pinterest.
“We believe Pinterest is the first social media truly made for marketing,” says Bob Gilbreath, president and co-founder of Ahalogy. “People turn to Pinterest for ideas and inspirations on many topics like food, fitness, beauty and home décor. Our mission is to help marketers take advantage of the opportunity of Pinterest, which paired with the right technology, helps boost business results in a way that is meaningful to their customers.”
Ahalogy works with brands to deliver specific performance results and is typically funded from working media budgets.
“Our company grows when we help our brands scale engagement and results,” Gilbreath says. “We accomplish this through technology and data science, a pay-for-performance business model and our proprietary Ahalogy Content Network.”
Ahalogy is the only Pinterest marketing company with a proprietary content library that brands can utilize. Ahalogy clients have instant access to more than 100,000 articles and images from more than 1,000 content creators. These creators deliver over 200 million page views per month.
Gilbreath and co-founder Michael Wohlschlaeger brought their business to Cincinnati first through the
Brandery, a nationally ranked startup accelerator, and have found it an ideal fit for their business.
“We can think of no better place to launch a marketing technology company than Cincinnati,” says Gilbreath. “It’s home to some of the world’s biggest marketers, like Procter & Gamble,
Kroger,
Macy’s and
Luxottica, and we’re able to hire talent that deeply understands what these companies need.”
In 2014, Ahalogy is hoping to bring several more large brands onto Pinterest through their unique platform and in turn help them reap the marketing benefits available through the site.
By Mike Sarason
Enjoy this story?
Sign up for free solutions-based reporting in your inbox each week.