Cincinnati was named the state's Hub of Innovation and Opportunity in Consumer Marketing as part of a state initiative to reinvigorate Ohio's economy by recognizing regional strengths. And it's no wonder, with brand powerhouse Procter & Gamble headquartered downtown, Cincinnati has long been home to some of the world's best known consumer brands. Don't forget Kroger, Macy's and Luxottica Retail which have corporate HQs in the Queen City. Those and other big consumer brands are supported by a host of creative businesses who specialize in everything from marketing to packaging to consumer feedback, including LPK, Bridge Worldwide, Dunnhumby USA, Ipsos, and Nielsen/Buzzmetrics.