Laura Pavey can sound a little crazy when you talk to her on the phone. But you might, too, if you wore as many hats as she does daily. She’s a trainer, an esthetician and a spiritual guru. And those are only her day job(s).
Pavey, 43, is the CEO of Transformula Studios
in Liberty Hilli, a new wellness center that seems a bit schizophrenic in terms of the services it offers. Face peels, Pilates, yoga and eyelash extensions are just a small taste of what this new wellness Mecca delivers.
But there is method to Pavey’s madness. She’s not looking to just help you with dry skin or inflexible knees: she’s looking to give your body, mind and spirit a complete, youthful overhaul.
“Transformula Studios is all about anti aging,” Pavey says. “It’s about feeling good and looking good, but not just for vanity’s sake.”
Pavey traveled a multi-forked career route before arriving at Transformula Studios. Her resume reads like vocational training pamphlet. She began her career as a social worker in San Francisco. When it became difficult to survive financially, she migrated east to Colorado for grad school and then to New York, where she became a freelance make-up artist.
As a makeup artist “I got really obsessed with skin,” Pavey says. “Makeup looks best on good skin.”
She moved to Cincinnati when her father became ill and quickly dipped her toes into the wellness field. Pavey emphasizes that she’s very interested in people’s cellular-level health, from skin to joints. Many of the services offered at Transformula Studios are designed to make your cells as healthy as possible.
“My skin care is all about rejuvenating the cells without invasive therapy,” she says. Her skin peels – one of her most popular treatments — are done with Physician’s Care Line products that only go to the skin’s epidermis layer and no further.
Pavey also emphasizes Pilates for joint and cartilage health. “We’re at a crossroads where our organs are living longer,” she says. “You can beat cancer and other diseases, but our skeleton and joints have a 45-year lifespan.”
Pilates helps maintain and strength joint flexibility and prevents wear caused by a life’s worth of use, she says. “I can’t think about my social security running out. I’m too worried about my joints.”
Volunteerism is also big part of the Transformula ethos. In keeping with her social work past, Pavey encourages staff and clients to get involved in the community through fundraising and volunteering.
“We also believe that doing good things keeps you young inside,” she says. “Nothing ages you more than negative energy.”
By Ryan McLendon