Today, Metro issued a request for proposals for the
streetcar’s branding. Proposals are due May 23 at 4 p.m.
Earlier this year, the city requested that Metro assume responsibility for the streetcar’s marketing and community education. The branding RFP is a preliminary step toward Metro’s role as the operator of the streetcar.
The design of the station stops, vehicles, color scheme, maintenance facility and other physical aspects of the streetcar have been finalized. But the RFP will include the streetcar’s logo and guidelines related to the use that will be needed for everything related to its operations, including vehicles, signs, operators’ uniforms, website and printed materials.
All costs for the streetcar branding are being paid for by federal funds, not Metro’s operating budget.
To learn more about bid opportunities, including the branding RFP, visit
Metro’s website.
By Caitlin Koenig
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