Jerry Kathman is President and Chief Executive Officer of LPK, the
largest independent brand design agency in the world with offices in
North America, Europe and Asia. Mr. Kathman is recognized within the
industry as a leading authority on the role of design in brand building.
global experience has provided Fortune 500 companies with insights into
both the opportunities and pitfalls of taking a brand beyond national
Mr. Kathman sits on the Board of the Design Management Institute
and is a faculty member of the In-Store Marketing Institute. He has
appeared on CNN and CNBC and is often quoted or published in The New
York Times, The Wall Street Journal, Brandweek, Design Management
Review, Die Welt (a leading national German newspaper), CB News (a
leading French business magazine), and Hong Kong Economic Times. Mr.
Kathman has authored numerous white papers in academic and professional
journals on topical issues in brand design development and management.
He lectures frequently to business and academic audiences in
North America, Europe and Asia, including Columbia University,
University of California at Berkeley, New York University, the Hong
Kong Design Centre, Singapore Design Festival, the Design Management
Institute, and the In-Store Marketing Institute.
is an international design agency with a proven track record in
Building Leadership Brands. By integrating strategy, design and
innovation, LPK leverages relevant consumer, shopper and market
insights to create value, sustain leadership and transform businesses.
The agency's portfolio of category-leading brands and long-term client
relationships attracts some of the best and brightest creative minds in
the world. LPK's combination of strategic skills, creative disciplines
and cross-cultural perspectives results in brand-building innovation
across media, geography and time.With a presence in North America,
Europe and Asia, LPK is the world's largest employee-owned brand design
agency. LPK has developed and managed brand design franchises for some
of the world's most successful businesses, including IBM, Pantene,
Pampers, Olay, Hershey, Valvoline, Quicken, Heinz, AT&T, Hallmark,
U.S. Bank, Samsung, Novartis and Kellogg. LPK has been recognized by
The Wall Street Journal as a "Winning Workplace" and by Inc. Magazine
as "one of America's Fastest Growing Private Companies."