Soapbox Blog 1: The Local Alternative
Katie Finnigan
It's time to bring the local back to Cincinnati's media.
When it comes to media, the last 20 years have seen the rise of global and the loss of local. Cable, satellite TV, syndicated radio and the Internet provide news and entertainment from across the country and around the world, but local DJs are losing their jobs, local TV affiliates are losing revenue and almost every day brings word of another newspaper's decline.
It can be easier to find out what's going on around the world than what's happening right here in town. In our city, you can hear an American Top 40, but not a Cincinnati Top 40. Events at the White House and Capital Hill are followed more closely than initiatives at City Hall.
It's time to return to local. Global communication is exciting and important, but it shouldn't and needn't come at the expense of the rich and vibrant culture that makes Cincinnati a great place to live. A growing city like ours needs a healthy, thriving variety of local media outlets.
That's where low-power radio comes into play. WVQC-LP, Radio Free Queen City is Cincinnati's first low-power FM (LPFM), a 100-watt, non-commercial, non-profit, FM radio station with a broadcast reach of 3-5 miles. Starting on August 1, 2009, we'll be on the dial at 95.7 FM. For Cincinnatians who can't pick up our signal, we'll also be streaming online.
Some see our limited signal reach as a liability, but we see it as an asset. It allows us to be anchored and accountable to Cincinnati and to develop closer, more personal relationships with the neighborhoods we serve. The small station also comes with a smaller, more sustainable budget.
WVQC's strengths are our local roots: we're 100% Cincinnati, we eat chili, we go to Reds games, we live, work and play in all of Cincinnati and Northern Kentucky's unique neighborhoods.
Our studio is located in historic Over-the-Rhine. Our license is held by Media Bridges, Cincinnati's non-profit community media center. Our funding is donated and our programming created by the citizens of Cincinnati.
On WVQC, you can expect to hear radio that celebrates the talent of the city and weaves together programming from Cincinnati and Northern Kentucky's diverse neighborhoods and groups of people. You'll hear content that showcases the arts, culture and news of the city.
Wishing there were more local music on the dial? If you tune in to WVQC, you'll hear the bands you love to see play live at Northside Tavern, Southgate House and other great venues around the city. From bluegrass to punk to hip hop to spoken word, we'll play the latest and greatest from Cincinnati's large and exceptionally talented music scene.
But music isn't all you'll hear. WVQC is committed to promoting local culture, too. Our schedule isn't finalized yet, but we'll consider any show the community wants to hear. Do you want to talk about local arts events? Local businesses? Development issues in Over-the-Rhine? Hoping for Spanish-language news, or reviews of restaurants and bars? Let us know. Propose a show in our
online discussion forum or volunteer to host it yourself.
Local government is just as important as local arts and culture, so on WVQC, you'll be able to tune in and hear what's happening at City Hall, from council meetings to the mayor's big speech.
Low-power radio will be an asset to Cincinnati, but for WVQC to get on the air, we need your support. We just launched our Free the Airwaves Campaign to raise $127,000 to purchase equipment and cover our first year of operating expenses. It's a shoestring budget compared to the millions it can cost to purchase a full power FM station and the hundreds of thousands more a year to operate one.
Help us put the local back to Cincinnati radio. Support WVQC and bring quality, independent, community radio to Cincinnati. Learn more or donate online at our
website.